Welcome to Main Street – Custom Print, Digital Solutions, Data Management, & Professional Services

For months, we’ve teased a fresh look, exciting new products, and a brighter future for community banks and credit unions. Now, we’re excited to explore these changes and what they mean to you.

Why Has Main Street Rebranded?

Since 1998, we’ve taken our name from “Main Street, America” – the central roads in towns big and small where life and business happen. But the Main Streets of today look awfully different from those of yesteryear.  

Times have changed for our partners. Community banks and credit unions face new technological, regulatory, and market share pressures. To overcome modern challenges, we have to offer modern solutions. Naturally, the look and feel of our brand must also adapt.   

Learn more about our rebrand and the reasons behind it.   

Why Has Main Street Launched a New Website?

Let’s face it: the old website was getting, well, old! It simply couldn’t keep up with our expanding list of products and services. Main Street is growing, and our website has to grow with us.  

Our redesigned site is built around you in more than a few ways. Aside from the cosmetic changes, we’ve made significant improvements to the user experience and navigation. But even these changes are just the beginning. 

On our new website, you’ll find more details about our classic products (personal checks, business checks, custom print) and information on our latest innovations – mainly, Connect by Main Street™. 

See What’s New

What is Connect by Main Street™?

Connect by Main Street is a marketing and engagement hub purpose-built for community banks and credit unions.  

After speaking with our 2,000+ partners and forming an advisory board of industry experts, we identified the need for a multi-channel digital and print marketing platform tailored exclusively to financial institutions.  

How is Connect Different Than Other Marketing Platforms?

For a start, Connect is built with community financial institutions in mind. So many people at Main Street have worked at banks and credit unions. From marketing and loan departments to the teller desk, our team has been there. We understand your community and your values.  

We’ve put all this experience into Connect. It’s built with account holder/member journeys in mind. It makes the most of the data you already collect, and it understands your products.

Connect Scales to Suit Your Needs

Connect is also flexible enough to grow with you. We know that goals and resources fluctuate among institutions. You shouldn’t have to pay for more than you need, but you may need more later. Connect gives you helpful tools and the support to use them wisely without unnecessary costs. 

In short, while Connect can replace a half dozen general marketing platforms, it’s not for everyone. Connect is for community institutions exclusively, and that’s what makes it different. 

What Does Connect Do?

Connect is more than just a platform – it’s a marketing and engagement hub. With Connect, you can plan, execute, and measure campaigns all in one place, but that’s just the beginning. Connect also comes with the same, unmatched support that Main Street is known for.

Creative Services – Inspiration is Included

Included with Connect, you’ll find our Creative Services – graphic design, copywriting, and data segmentation support. Simply tell us what you need (from promotional postcards to cross-sell emails and more) and our team will bring it to life for you.  

We’re also here to support your use of data. Account information is an invaluable source of knowledge for expanding relationships. Connect draws on data to perform time- and event-based triggers, pairing the right product with the right person at the right time. 

What Hasn’t Changed About Main Street?

Change can feel scary – that’s for sure. But the soul of Main Street remains. We’re still crazy about offering industry-leading service, for example. We still believe in real human support – no chatbots, and no unanswered emails or support tickets. That’s just not who we are. 

We still believe that people are the heart of the financial services industry, which is why we emphasize relationships and always do what’s right – for our colleagues and our clients. We’re still a local, family-owned-and-operated company committed to delivering solutions that actually work. That hasn’t changed and it never will. 

Explore the New Main Street & Discover the Solution that’s Right for You

We hope you’re as excited as we are about the changes we’ve made so far. There are even more announcements coming soon. In the meantime, take a look around the new site, familiarize yourself with our newest innovations, and – if you have a question – reach out.  

At Main Street, we know that times change. We also know that some things, like integrity and customer service, remain evergreen. We wouldn’t dream of changing the practices and priorities that make us the go-to check vendor for 2,000+ institutions nationwide. We’ve simply adapted to the times to serve you better.  

Thanks for stopping by! 

Get Started

See Something You Like? Start a Chat with Main Street Today.

Main Street is evolving to meet and exceed modern challenges for financial institutions like yours. We’re more than a provider or vendor – we’re your marketing and engagement partner. For checks, custom print, data solutions, and professional services, contact us today. 

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For 25 years, Main Street has been a valued partner for community banks and credit unions nationwide. It’s fair to say that we’re well known and deeply trusted throughout the industry. From our customer service to our no-fee culture, we’ve distinguished ourselves to the delight of 2,100+ partners. But even stellar reputations need a refresh now and then.

You may have heard that Main Street is rebranding. We’ve got a sharp new logo, exciting directions to pursue, and industry-changing innovations lined up for 2025. But you may be wondering “why now?” Why this departure from the branding that represented our commitment to you for so long?

Let’s talk about where we’ve been, where we’re going, and – most importantly – what it means for your financial institution.

Exploring Main Street’s Rebrand – Why We’re Changing & What it Means for You

American banks and credit unions have seen their share of upheaval. They’ve survived revolutionary, civil, and world wars, stock market crashes, and too much more to list. Now, to overcome new challenges, financial institutions and their partners need modern tools, services, and support.

That said, not everything new is better. Some “old-fashioned” values still apply, like integrity and a human touch to customer service. At Main Street, we’re building off these time-tested principles while devising new solutions to meet emerging challenges. This approach is most noticeable in our logos, former and current.

Who We Were – The Main Street Lamp Post

At the outset, we took our name from “Main Street America” – the thoroughfare that ran through countless towns where life truly happened. It’s no coincidence, of course, that banks and credit unions are most often found here, too.

But “Main Street” speaks to something more than just a road. It signifies the values that make American life unique. On Main Street, we meet neighbors instead of strangers. We get helpful advice instead of curt responses. On the idealized Main Street, you won’t find grifters. Instead, you’ll find a community that cares.

Building off this notion, we’ve made care the core of who we are. We’re genuinely invested in the outcomes we create for community banks and credit unions. That hasn’t changed, but the world and its challenges have.

To offer the solutions our partners need, we have to draw on more than just the romantic version of Main Street. We have to look both backwards and forwards, left and right, so that we can succeed together.

Who We Are Now – The Intersection

As both a physical road and a concept, Main Streets are straight and simple. They take you into, through, and out of town without too many turns or bumps. But the financial services industry of today is far from simple and sports its share of bumps.

Community banks and credit unions face hard choices daily. The largest banks boast assets in the trillions and use their clout to muscle out smaller players in the field. Credit unions, meanwhile, face rapidly-aging members, compliance hurdles, and the pangs of digital transformation. However you slice it, this is not the Main Street of yesteryear.

Our new logo uses four carets (or arrows) symbolizing our four pillars – print solutions, digital solutions, data management, and professional services. Together they form an intersection, speaking to the choices we make and the combined might of our solutions.

Right, left, or straight ahead – regardless of where you’re headed or what you need, Main Street has a solution to keep you competitive.

What’s Next for Main Street?

Our partners can’t afford complacency, so neither can we. Just as our rebrand honors the past while embracing the future, we’re improving established products and services while adding new innovations to our lineup.

The biggest news is still under wraps, slated for a grand reveal at the Financial Brand Forum, April 14-16, in Las Vegas, NV. You may see hints or hear whispers of what’s coming next, but for the full picture, we hope you’ll join us in Las Vegas later on this spring.

Say “Hello” to the New Main Street – Let’s Talk About What You Need

At the end of the day, a rebrand is more than a changing logo. It’s a new approach to meeting and exceeding your expectations by creating novel solutions for present-day challenges.

We hope you’ll stay in touch as we reveal exciting products, services, and quality-of-life improvements throughout 2025.

To become a Main Street insider, subscribe to our newsletter and be the first to hear about amazing developments and product releases. We can’t wait to show you what we’ve been working on so that we can thrive together in the 21st century and beyond.

Follow Main Street on Social & Stay Up to Date with New Developments

For the latest developments on all things Main Street, follow us on social. If you’re not a Main Street partner yet, compare what you have with what you need with our Check Vendor Comparison Guide and Report Card. For the last 25 years, we’ve kept community financial institutions competitive. Ready to see what Main Street can do for you? Contact us today.

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People are the heart of the community banking business – there’s no doubt about it. Tellers and loan officers may deal in account balances and APR, but their real product is facilitating life’s biggest moments.

Like your institution, Main Street keeps people at the core of all that we do. But we also understand the power of numbers and the progress they represent toward our own goals.

As we put 2024 behind us and look forward to the New Year, it’s time to see what the numbers have to say.

A Year in Review – The Numbers Behind Main Street

We’ll start with a significant figure: over 2,000 community banks and credit unions choose Main Street as their check vendor. We’re uplifted by the trust of our partners to the tune of a 98% client retention rate.

But even after a quarter century of service, we know that trust is earned, not given, and we never rest on our laurels. Here’s how we supported our partners in 2024.

Service, Service, Service

The customer service landscape has changed across industries, from chatbots and AI to foreign call centers and phone trees. Too often, businesses treat service as a mere courtesy – something to be outsourced for greater profits or minimized for efficiency. At Main Street, we take a different approach.

We believe that exceptional care should be the cornerstone of every business that values its customers. That’s why we answer your calls or emails quickly and solve your issue the first time around.

Our Client Services Team is made up of human beings exclusively – a rarity among most businesses but especially for check vendors.

Here’s what they accomplished in 2024:

20Seconds

Our average time to pick up your call. This could also be expressed as 2.5 rings.

900+ Calls

Answered per week. That adds up to more than 3,500 per month or 42,000 per year!

Check Program Support & Community Impact

Numbers are neat, definite, and dispassionate – the direct opposite of how humans think, feel, and operate. But at your bank or credit union, human dreams and hard numbers must come together to succeed. Sometimes, it’s easy to let numbers dictate the tone, regardless of the warmth you bring. At Main Street, we specialize in injecting a community spirit back into check programs. We may do this with free, personalized marketing materials or custom college football and high school spirit check designs.

Twice each year, we release special bank-use item collections – the Financial Services and Holiday Collection. Packed with seasonal designs, celebratory gift envelopes, customized teller receipts, and branded computer checks, these collections brighten each and every bit of business that comes through your doors or drive thru.

In 2024, our special collections and custom check designs saw record engagement from banks and credit unions nationwide. This year, we printed and shipped:

839000+

Holiday & Drive-Up Envelopes

01.9Million+

Bank Use Tickets

123300+

Custom Checks

Meeting Banks & Credit Unions Where They Are

Main Street calls Birmingham, AL, home, but we’re lucky to serve partners as far flung as Alaska, New Mexico, and Maine. While we’re happy to meet for a video call whenever our partners need us, it’s even better to see them in person and meet new folks along the way.

In 2024, we put boots on the ground at the year’s biggest trade shows, mixing and mingling with old partners and new connections. Speaking with you about your check program challenges and needs is always exhilarating.

Cheers to a Spectacular 2024. Join Main Street in 2025!

At Main Street, we’re delighted to put another year in the books, but we know that 2025 holds even more promise for our employees, our partners, and their communities. Thanks for all the conversations, all the simple moments of connection, and for your continued trust.

From our Main Street family to yours, happy holidays and happy New Year! If you enjoyed the service and products you received in 2024, consider leaving us a Google Review.

If you’re not a current Main Street partner and you’re ready to take a check program to the next level, reach out to Main Street on January 1st!

Thanks for the Memories. Let’s Make More in 2025!

The astounding numbers behind Main Street’s 2024 couldn’t have been possible without you. Thank you for the trust you place in us and for the commitment you demonstrate in your community each and every day. If you’re a current Main Street partner, check your mail for an incoming token of our thanks. Happy New Year!

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The American Graphic Design Awards competition is open to creators nationwide across all industries, inhouse departments, firms, agencies, freelancers and more. The awards recognize the best designs of the year in all kinds of categories ranging from print, packaging, p-o-p, internet, video and more. In 2021, more than 11,000 entries were submitted with only the top 10% of submissions being recognized as winners, including Main Street!

Main Street’s creative team won 17 total awards divided between the Main Street and Onovative divisions across 7 design categories. The winners are as follows:

Announcements & Invitations
Allison Mathews
Jon Stutler

Branding & Identity Programs
Allison Mathews
Jon Stutler
Seth Collins

Direct Mail & Direct Response
Allison Mathews
Jon Stutler

Online Design (Web, App, Email, Social Media, Etc.)
Allison Mathews
Jon Stutler

Sales Promotion/Sales Kits
Allison Mathews
Jon Stutler

Signs & Environmental Graphics
Allison Mathews
Jon Stutler
Seth Collins

Special: COVID Communications
Allison Mathews

“Across our Main Street Checks, Onovative and ecommerce divisions, creative design is at the heart of connecting with our bank and credit union customers and the account holders they serve. We are humbled to be recognized by GDUSA with 17 awards, among the nation’s top design teams,” said Samantha Vance, SVP of Marketing at Main Street, Inc. “Being honored with these awards is a rewarding affirmation to our creative team’s efforts in delivering powerful branding and creative for our company and the customers we serve.”

Main Street clients partner with our award-winning design team in a variety of different ways including custom check designs, check marketing materials, and account holder communications. Our design team also supports the creative templates for our subsidiary Marketing Technology division, Onovative, within their Core iQ platform. Additionally, anyone has access to download, modify and use Onovative’s creative social media, postcard and letter designs in the free template library on the Onovative website! Our designers recently added over 75 brand new creative options (including the award winners) that you can review and download using the Template Library links below.

• Social Media Template Library
• Postcard Template Library
• Letter Template Library

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The purchase of Onovative further enhances Main Street’s marketing services solutions. Onovative’s automated marketing platform enables banks and credit unions the ability to segment account holders, communicate effectively based on their current and likely next product, and consolidate multiple marketing functions in one user-friendly platform. By strategically combining marketing automation and a customer relationship management (CRM) system with a communications platform, Onovative gives financial institutions a smarter, more affordable way to connect with account holders in the markets they serve.

Ted Walton, President of Main Street, Inc. said, “Main Street’s previous investments in digital marketing and print will be significantly amplified with the addition of Onovative’s automated marketing platform. Our ability to engage consumers at every point along the consumer cycle will be a powerful tool for financial institutions and any business looking to grow relationships and revenue with their customers.”

The Onovative marketing technology platform strengthens existing marketing solutions built on data, simplicity, and affordability for community banks and credit unions. This acquisition, as well as the investments made over the last six years, is evidence of Main Street’s strategic commitment to serve community financial institutions.

Onovative will continue to operate in Louisville, Kentucky, under its current brand as a subsidiary of Main Street, Inc. Onovative’s founders and management team contributed significant equity to the new subsidiary and will continue to focus on growing Onovative and improving its product offerings. Onovative plans to immediately hire more developers in the Louisville community due to Main Street’s investment.

“I’m incredibly proud of what our small team has accomplished over the years, and I am looking forward to building on that success,” said Michael Browning, CEO of Onovative, LLC. “Our customers have been integral in shaping our products through their feedback. Main Street’s investment and experience will allow us to react to customer feedback more quickly and grow the product faster.”

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BIRMINGHAM, AL – Main Street, Inc. recently entered a partnership with the Community Bankers Association of Ohio Service Corporation (CBAO-SC) in early June. This partnership will provide CBAO members with affordable and effective check printing services and data-driven marketing solutions to engage with current and prospective financial institutions.

CBAO is an informed network of independent community banks in the state of Ohio that has a commitment to exclusively, serve, protect and promote the interests of its members through opportunities of financial and human resources to gain economic and competitive advantages for their members. CBAO and Main Street’s agreement will further the goals and successes of community-oriented financial institutions in Ohio neighborhoods and communities.

Ted Walton, President of Main Street, Inc. said, “This collaborative effort between Main Street and CBAO allows their members to benefit from best in class check printing and marketing services offered to community banks. We are excited for the opportunities to serve and grow CBAO members.”

“Main Street is the industry leader serving community banks exhibiting the core values of our members”, the independence of community banks, said Aza Bittinger Jr., Executive Vice President of CBAO. We are pleased to introduce Main Street as a Preferred Partner for CBAO’s members.

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BIRMINGHAM, Ala. – Main Street, Inc. is excited to announce a strategic partnership with the Community Bankers of Michigan (CBM). CBM recognizes Main Street as Preferred Partner and will deliver community banks throughout the state with check printing services as well as data-driven marketing solutions to attract and retain customers. Through this alliance, the members of the Community Bankers of Michigan can seamlessly implement Main Street’s valued checking programs and turnkey marketing services into their financial institutions.

CBM works continuously to find programs that will bring new sources of revenue, help control costs and improve efficiency for their members. This union allows for Main Street and CBM to continue their missions to deliver programs that improve the goals of community-oriented financial institutions.

Ted Walton, President of Main Street, Inc. said, “This partnership demonstrates our commitment to serving community-based financial institutions, like the members of CBM. We are excited about the opportunity to collaborate more closely with CBM and serving their members with best in class check printing and marketing programs.”

“We are glad to announce our partnership with Main Street. They are a family-owned business committed to high-quality service just like our Michigan community banks,” Michael Tierney, President and CEO of CBM said. He continued, “Main Street offers checking solutions targeted to the unique needs and service requirements of community banks. They work with banks throughout the U.S. with over 2,100 clients. They are best-in-class and we are excited about the capabilities they bring to Michigan banks.”

About Community Bankers of Michigan (CBM)

The Community Bankers of Michigan is a 250-member trade association serving community banks, and their financial services partners, throughout Michigan. With headquarters in East Lansing, Michigan, the Community Bankers of Michigan is dedicated exclusively to representing the interests of the community banking industry and its membership through effective advocacy, professional education programs and high-quality products and services. For more information visit www.cbofm.org One Mission. Community Banks.

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Birmingham, AL- September 18, 2019 – Main Street, Inc., a data-driven analytics and print solutions provider, today announced the successful completion of a System & Organization Controls (SOC) examination. This achievement showcases the suitability of the design and operating effectiveness of its controls relevant to security and confidentiality of Main Street’s Printing and Mailing systems utilized to process users’ data and the confidentiality of the information processed by these systems. The controls provide reasonable assurance that Main Street’s service commitments and system requirements were achieved based on the trust services criteria. The engagement was performed by an independent certified public accounting firm, Insyte CPAs, LLC, based on the Standards for Attestation Engagement, as defined by the American Institute of Certified Public Accountants (AICPA).

Ted Walton, President of Main Street, Inc. said, “Information security is top of mind for our business partners as well as the consumers they serve. This SOC achievement is a testament to the priority Main Street places on safeguarding data and the systems that house it. Our commitment to security is constant and we will continue to make investments to ensure the integrity of our systems.”

For additional information, visit mainstreetinc.com.

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